GIC Brasil Masterclass teaches checklist secrets for successful operations

Lack of productivity, constant failures, idleness, financial instability. Is your retail store experiencing any of these problems? Practicing the checklist in your work routine can help your store’s operations a lot. Based on this work tool, GIC Brasil is launching the first edition of this year’s GIC Amplia Masterclass on Thursday (23.03). The Store Manager’s Checklist is the name of the webinar, which will present checklist techniques, tips by supermarket store section and a complete e-book on the subject. “In fact, the checklist comes to remind people to do routine initiatives, which often fall by the wayside due to the dynamic day-to-day running of the store. In addition, human beings rely heavily on memory and many simple activities are overlooked, damaging the customer’s shopping experience,” explains Frederico Gorgulho, who has a postgraduate degree in strategic marketing and is a retail consultant. He will be guiding the Masterclass, which will include a lecture and dynamic tests with the participants. The checklist is fundamental to the operation. It supports the daily work routine of the unit manager and sector leaders. In short, the checklist boosts productivity, optimizes time, reduces team idleness, minimizes failures, improves results and indicates how to proceed in each section of the supermarket: Butcher, FLV, Grocery, Cold Meat, Dairy, Bakery and even at the opening and closing of the day. From the point of view of company culture, the use of the chec klist involves three most important aspects. The first is commitment. It’s not enough to write “ok” on the side of the check, but the consent of the whole team. The other is humility. The manager needs to realize that he or she needs help in combating basic operational faults and therefore needs to be reminded of the activities. The third is digitalization with the other software in the network. The workshop aims to offer and disseminate an important tool that helps in the daily operation of each sector leader, so that nothing goes unnoticed or is forgotten. The aim: to reverse negative situations that affect the store’s operational excellence and the consumer experience.