Góndola 2022 “La revolución del retail 5.0”, organized by the National Federation of Traders of Colombia (FENALCO), will be held from 26 to 28 October in Cartagena de Indias, where there will be a programme of conferences with professional experts from retail, the FMCG industry and complementary services. According to FENALCO, this is the most important academic event for Colombian supermarkets, with the participation of professionals from retail, the consumer goods industry and complementary services. Góndola 2022 will offer the latest updates and global trends in the sector, in an academic agenda that includes the following lectures, after the opening on October 26 by Jaime Alberto Cabal, president of FENALCO: October 26 – The rumbos of retail, by Irineu Fernandes, founder and CEO of GIC (Brazil). – Successfully facing the context of the greatest changes in the history of retail, by Laureano Turienzo, president of the Spanish Retail Association (AER) (Spain). – The consumer of the future: the evolution of their values, needs and priorities, by Cecilia Polo, Associate Partner EY Latam North, and Juan Felipe Arango, EY Parthenon Leader, EY. – Retail trends and innovations in Latin America, by Jessica Fernández, Loyalty Latam Leader at NielsenIQ (Mexico) – How do our customers pay? Trends and evolution of payment methods in Colombia, by Juan Camilo Reyes, Director, Cyber and Intelligence Product Management, Andean Division at Mastercard. 27 October – Innovative strategies for the sustainability of the last mile, by César Javier Becerra, Director of Logyca/Investigation and CLI. – Empowering the digitalization of the retail industry through analytics and decision support systems, by Edgar Gutiérrez Franco, PhD, associate researcher at the Food and Retail Operations Lab FaROL-Center for Transportation and Logistics, Massachusetts Institute of Technology MIT – Conversation “Latin American retailers facing the new international context” with Christian Cieplik, CEO Santa Margarita (Paraguay) and president of the Latin American Supermarket Association (ALAS); Vicente Yáñez, president of ANTAD (Mexico); Jaime Alberto Cabal, president of FENALCO. Moderator Brenda Sánchez Guzmán, general manager of ALAS (Mexico). – Strategy, execution and leadership in highly competitive markets by Jaime Alberto Rojas, Vice President of Business at Huevos Kikes. – Panel Circular economy and sustainability: The importance of keeping businesses green, with Carlos Enrique Cavelier, president of Alquería; Peter Foerster Loor, director of GIZ’s Circular Economy Project. Moderated by Luis Solarte, VP Strategy, Cooperation and Projects at FENALCO.
Driving change and innovation to create a more resilient supply chain in the retail industry by Pierre-Francois Kaltenbach, Senior Managing Director Accenture Supply Chain and Operations (France). – The metaverse: traveling to the future of marketing from a retail perspective by Rodolfo Salazar, CEO of QUDOX (El Salvador). – The four cardinal points of modern retail by Franklin Pacheco, Solution Engineering Director for Latin America at Oracle (United States).
28 October – Implementing weed control as a good practice to increase profitability: Reflections on the results of the 2021 weed study by Leonardo López, Director of Market Research at We Team. – Collaborative analytics: from planning to action by Óscar L. Botello, Strategic Director of Business and Product at Carvajal Technology and Services. – The great realization: accelerating trends, renewed urgency by Javier Echeverri, president ManpowerGroup Colombia. – Love by design: how to make the customer fall in love with the store by designing experiences by Raúl Guillermo Amigo, founder and CEO Umuntu CX Design (Argentina). – Innovation at the top: why corporate management in the 21st century has to change by Fabio Novoa Rojas, lecturer, business teacher and business consultant. – Clausura de Góndola 2022.
