Have you heard about Category Management and do you understand the impact on your business?
If not, it’s time to explore this fundamental practice!
Category Management is much more than just organizing products in your store. It is a strategic approach to managing all the items in your stock, ensuring accurate display and pricing.
Through this practice, you can control out-of-stock levels and ensure that the product mix available is more in line with your customers’ needs, which in turn boosts profitability. According to Fátima Merlin, CEO of Connect Shopper, in a study published in ABRAS’s Super Hiper magazine in November 2023, sales growth in the categories worked on averages around 30% and the reduction in stocks – one of the main cost factors for retailers – reaches between 20% and 40%.
To find out how this happens, let’s start by understanding that most of the profit in any retail operation comes from key products. Category Management allows you to strategically focus your efforts on these highly profitable products, ensuring that they are ready to conquer the sales floor.
O RUB contributes to this management by controlling price tags and ensuring that the store’s product assortment is correctly displayed. Your work not only improves management efficiency and strategy, but also translates into an increase in your operation’s profit margin!
To learn more about this topic, check out our free e-book!
